SECURITY GUARD VS. SECURITY OFFICER
Kwantek, CALSAGA Network Partner
So, you have a position opening up in your contract security firm. Now is the time to post the job in various places using your standard job description and other boilerplate materials you use when hiring.
You know you need systems in place for this, so you arm yourself with tools like an applicant tracking software or detailed hiring spreadsheets.
The question now becomes, what should your job title be?
Security Guard or Security Officer?
Many people in the industry will tell you there is no difference in the two.
Some say an Officer is armed and a Guard is not.
Some say the Officer has greater training and/or responsibility.
As we look at today’s hiring and retention landscape, there are two main reasons you should prefer the term “Security Officer” rather than “Security Guard.”
1) “Security Officer” is Searched More Often on Indeed
Thanks to data made available by Indeed, we are able to know exactly how people are searching for security jobs.
In September of 2018, “Security Officer” was searched 725,027 times.
“Security Guard” was only searched 392,036 times, nearly half that of “Officer.”
If you want your job to be seen, the first logical step is to make the title what people search the most.
But it goes deeper than just what the candidate is searching. While it might help you edge out “Guard” in the search results, Indeed is smart enough to show jobs with both titles.
Making sure you get good placement is one thing, but how many people actually click your job?
In September of 2018, jobs titled “Security Officer” received 3,688,632 clicks.
Jobs titled “Security Guard” received only 975,338 clicks.
Not only does “Officer” get nearly twice as many searches as guard, it gets nearly FOUR TIMES as many clicks.
At Kwantek, we like to let the data speak for itself. This is one of those cases.
2) Appeal to Your Audience
The first rule of copywriting is to appeal to your audience.
Your audience (your current and prospective employees) wants to feel respected and important.
Put simply, “Officer” has an implication of greater responsibility than “Guard.”
Implications aside, perhaps you actually believe there to be a fundamental difference between the two titles.
Here’s the reality…
A good guard, officer, or watchman is alert and observant.
They are ready and able to defuse a situation with words rather than weapons.
They are helpful to others and they follow rules of the management and client.
All of these responsibilities are those of an officer, and labeling them as such works to enhance their sense of self-worth and pride in their job.
When making this decision, we ask ourselves: what’s the goal?
Is the goal to be “right” in a semantics discussion?
Or is our goal to attract the best and most talent and keep them employed on our teams?
At Kwantek, we much prefer the latter, therefore “Security Officer” is the title we recommend.
If you insist on there being a difference between the two, consider using “Senior Security Officer” and “Security Officer” job titles. The difference could mean greater retention and/or more applicants.
Is your job posting built to maximize applicant volume? Kwantek has processed over 1,000,000 security guard applicants in the last year, providing expertise in what definitively helps increase applicant volume. Click here to get a free evaluation of your job postings by one of our representatives.
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Jaimee K. Wellerstein is a Partner at Bradley & Gmelich LLP, and the Head of the firm’s Employment Department. Jaimee concentrates her practice in representing employers in all aspects of employment law, including defense of wage and hour class actions, PAGA claims, discrimination, retaliation, harassment, wrongful discharge, misclassification, and other employment related lawsuits. She also provides employment counseling and training in all of these areas. Jaimee routinely represents employers in federal and state courts and in arbitration proceedings throughout the state, as well as at administrative proceedings before the Equal Employment Opportunity Commission, the California Department of Labor Standards Enforcement, the United States Department of Labor, and other federal and state agencies. Jaimee assists as a Legal Advisor to CALSAGA, and is a member of ASIS International. She is rated AV-Preeminent by Martindale Hubbel, the highest peer rating available.
Tory Brownyard, CPCU, is president of Brownyard Group (
Jaimee K. Wellerstein is a Partner at Bradley & Gmelich LLP, and the Head of the firm’s Employment Department. Jaimee concentrates her practice in representing employers in all aspects of employment law, including defense of wage and hour class actions, PAGA claims, discrimination, retaliation, harassment, wrongful discharge, misclassification, and other employment related lawsuits. She also provides employment counseling and training in all of these areas. Jaimee routinely represents employers in federal and state courts and in arbitration proceedings throughout the state, as well as at administrative proceedings before the Equal Employment Opportunity Commission, the California Department of Labor Standards Enforcement, the United States Department of Labor, and other federal and state agencies. Jaimee assists as a Legal Advisor to CALSAGA, and is a member of ASIS International. She is rated AV-Preeminent by Martindale Hubbel, the highest peer rating available. 
Barry A. Bradley is the Managing Partner of Bradley & Gmelich LLP located in Glendale, California, where he heads up the firm’s Private Security Team and oversees the Employment and Business Teams at the firm. A former Deputy District Attorney, Barry’s practice concentrates on representing business owners in employment, business and licensing issues, as well as defending litigated cases involving negligent security, employment and business related issues. The firm acts as general counsel for many security companies in California. Barry is the Legal Advisor to CALSAGA.
Shaun Kelly joined Tolman & Wiker Insurance Services in 2005. He specializes in all lines of property and casualty insurance for industries including contract security firms, agriculture, construction, oil and gas. Shaun received a BS in Business Administration with a major in Finance from California State University in Fresno, California. He is an active member of several industry associations, including the Association CALSAGA, the Kern County Builders Exchange and the Independent Insurance Agents of Kern County. Shaun can be reached at 661-616-4700 or skelly@tolmanandwiker.com.