SB 1203 Campaign Update: The Fight Continues
Governor Newsom now has less than three weeks to take action on SB 1203. We have very compelling arguments against the bill and need to maintain pressure on the Governor’s Office to veto it.
Legislative Update
The lobbying team continues to meet with the Governor’s key staff to urge a veto.
Coalition for a Safe & Secure California
Total Coalition Members: 67
- Statewide Business & Chambers of Commerce: 17
- Minority & Ethnic Business Advocacy: 2
- Small Business & Industry: 45
- Senior & Consumer: 2
- Social Justice: 2
- Taxpayers: 1
We launched an Activation Toolkit to equip partners with the resources to submit letters to the Governor, call his office, and share selfie style videos telling their personal stories. This phase is focused on clearly communicating the impact of SB 1203 to the Governor and his office, while strategically engaging our organizational partners and their members to generate broad participation and, importantly, quality contacts with the Governor’s office.
Several partners generated hundreds of direct phone calls and delivered 10 letters to the Governor’s office, including from small private security companies and organizations such as United Latinos Action, California Consumer Advocates, the Gaslamp Quarter Association, the Long Beach Chamber of Commerce, and more.
Communications
A veto press release was sent to Capitol press corps reporters, with a focus on how this legislation is bad for workers.
Overall, news coverage of SB 1203, primarily generated by the CALSAGA team, has produced 101 stories across the internet, including most major news outlets in the Sacramento region, and landed on websites with a combined monthly visitor count of 1,062,191,320. Over 25,000 journalists were reached through the outreach.
Paid Outreach
Five weeks into the campaign against SB 1203, we’ve surpassed 4.25 million total views across Facebook/Instagram, X, and Programmatic.
The campaign is deliberately targeting the audience closest to the Governor’s office, and increasing how often they see the ads, to make sure this message sticks. On Facebook and Instagram alone, this key audience has now seen the ads 1,534,700 times: 410,387 as static ads and 1,124,313 as video ads.
The strategy is straightforward: put this issue in front of the people who shape the Governor’s decisions as often as it takes to make sure it can’t be ignored, with the overall goal of encouraging Newsom to veto the bill.